National Life Group is pleased to introduce the latest version of our Third-Party Brand Standards. These standards are designed to strengthen how our brand is represented across partnerships, agencies, sponsorships, and digital channels.
Third-party relationships are a powerful extension of the National Life Group brand. These new standards provide clear, practical guidance to ensure that every use of our name, logo, and identity is consistent, compliant, and reflective of the trust we’ve built with our agents, customers and communities.
The updated standards outline:
• How to properly display the NLG logo in co-branded materials
• Clear rules for logo hierarchy and separation
• Required approval and compliance processes
• Appropriate use of relationship language such as “Proud Partner of National Life Group ®.”
• Key regulatory considerations to protect both our partners and our brand
A central theme of these standards is clarity and accountability. All third-party materials featuring the NLG name or logo require prior written approval from Compliance to ensure accuracy, transparency, and alignment with regulatory requirements. ALL materials, including stationery items, will receive a unique Tracking Control (TC) number from Compliance to identify approval.
We encourage all partners, agents, and internal teams to review and share these standards broadly. Consistent application across all communications helps protect the integrity of the National Life Group brand while enabling strong, trusted partnerships.
By working together and following these guidelines, we ensure that every brand interaction reflects the quality, credibility, and purpose that defines National Life Group.
TC8920764(0526)1
