New, ready-to-use content designed to help you connect with prospects and clients on social media.
We’re excited to introduce new ready-to-use social media campaigns designed to help you stay visible, build relationships, and consistently show up for your audience online.
Our marketing team continues to develop content that makes it easier to connect with prospects and clients on social media while strengthening your personal brand.
What Are Campaigns?
Campaigns are pre-built social media content series designed to help you maintain a consistent, professional presence online. They provide planned, compliant-ready posts that help you stay visible, educate your audience, and build relationships without having to create content from scratch.
When you use a campaign, content is delivered to you over time so you can review, personalize, and share it with your audience in a consistent, timely manner.
Affiliated Agents
For affiliated agents, campaigns are delivered through Hearsay Social. When you subscribe to a campaign in Hearsay:
- Posts automatically populate in your content calendar
- You can review each post prior to publishing
- Captions can be personalized (within compliance guidelines)
- Scheduling can be adjusted as needed
- Posts can be approved as-is for easy, consistent publishing
This automated experience helps affiliated agents maintain a steady and compliant social presence with minimal manual effort.
Independent Agents
For independent agents, campaign content is available through the Do Good. Be Good. Make Good. Facebook page, organized within the page albums.
Independent agents may:
- Browse campaign content within the albums
- Select posts that are relevant to their audience
- Share directly from our Do Good. Be Good. Make Good. Facebook page Facebook page
Important: Independent agents should share content directly from our corporate accounts and may not download or publish NLG logos, images, videos, or advertising directly from their personal or business social media accounts.
Campaigns Now Available:
Social Start-Up Campaign
New to social media, new to your career, or simply want to thoughtfully introduce yourself to your audience?
This 6-month campaign provides pre-planned posts designed to help you:
- Introduce yourself
• Build trust
• Start meaningful conversations
A perfect starting point to establish your presence with confidence.
Annual Events Campaign
Stay part of the conversation all year long.
This 12-month campaign (3 posts per month) helps you engage around timely topics and important awareness moments, such as Life Insurance Awareness Month, through educational and conversational content.
Life Insurance Awareness & Education Campaign
Completely refreshed with new content.
Think of this as a general education life insurance series for your audience, designed to explain concepts clearly and help clients understand the value of protection planning.
Need more social media resources?
For more information, visit our Affiliated version and Independent version of the Social Media Playbook.
Affiliated Agents: Please ensure NLG content is only shared through approved social media sites using Hearsay. See the Affiliated Social Media Playbook link above for how to do this.
Independent Agents: Don’t forget to follow the Do Good. Be Good. Make Good. accounts and share our posts! Facebook, Instagram, and LinkedIn
- Independent Agents, please note that NLG content, including logos, images, videos, and advertising, may not be posted directly to your personal social media profiles or accounts. You must share content directly from our corporate accounts. See the Independent Social Media Playbook link above for how to do this.
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