June is Alzheimer’s and Brain Awareness month. This is a time to shine a light on a disease that affects over 7 million Americans aged 65 and older.1 With the number expected to nearly double by 2050,2 the need for awareness, early intervention, and financial preparedness has never been more urgent
This month, we’re proud to spotlight our Living Benefits campaign and the Alzheimer’s Disease Rider — powerful tools that empower agents to offer clients something additional as part of their life insurance policy. These benefits can provide access to funds in the event of a qualifying chronic illness, such as Alzheimer’s, helping families manage care costs and maintain dignity during difficult times.
Our turnkey Life Insurance with Living Benefits campaign helps you identify sales opportunities, engage and activate prospects, and enable sales growth with easy-to-use marketing tools and resources. Get everything you need launch the Life Insurance with Living Benefits campaign in your local market here.
Agents can use this opportunity to:
- Educate clients on the financial impact of cognitive decline.
- Offer peace of mind through Living Benefits and Alzheimer’s-specific coverage.
- Start meaningful conversations about planning for the future.
1 June is Alzheimer’s & Brain Awareness Month | alz.org June 2025
2 Alzheimer’s Facts and Figures Report | Alzheimer’s Association April 2026
Living Benefits are provided by no-additional-premium Accelerated Benefits Riders. These riders may not be available in all states or on all products. Receipt of accelerated benefits will reduce the cash value and/or death benefit otherwise payable under the policy, may result in a taxable event, and may affect your client’s eligibility for public assistance programs. Riders are supplemental benefits that can be added to a life insurance policy and are not suitable unless the client has a need for life insurance. TC8955236(0626)1
